Water resistant paper was chosen to make the book more durable when used in the floristry and wider flower industry workplace.
WCFiT? - Hardcopy (Softcover & Ringbound)
What Cut Flower is That? provides an introduction to the Australian flower industry and extensive information about flower quality, essential postharvest care and typical problems. It includes current research and industry knowledge. Techniques to maximise product quality and vase life are discussed in detail, including recommended holding temperatures, cooling, hydration, hygiene, care in handling, conditioning, use of floral foam and advice to customers. The authors unravel the mysteries of issues that have the potential to reduce flower quality and vase life – air embolisms, stem blockages, ethylene, geotropism, leaf blackening, uneven stem lengths, grey mould and issues associated with imported flowers.
No Refunds.
- Hardcopy Books are Posted as soon as funds have cleared.
- Softcopy Books are Emailed as soon as funds have cleared.
The comprehensive A-Z section of cut flower and foliage profiles provides advice on the care and handling of 116 flower products and 30 foliage products.
Each full-page entry comprehensively lists common and botanical names, seasonal availability, vase life, stem length, typical bunch size, colour range, buying tips, care and handling, which floral preservatives to use, ethylene sensitivity, storage temperature, design uses in floristry and special advice.
Each product is illustrated with one or several beautiful colour photographs to aid recognition.
Special advice is given on caring for orchids and tropical species.
Colour tabs on the page margins highlight Australian, Tropical and Orchid & South African species.
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