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Bio
A little background
Sandy was raised and educated in Adelaide and during this time, pursued a swimming career that commenced when she was just 5 years old and spanned the next 13 years. She competed in numerous State Championships and 5 National Championships in the early to mid 1970s and held many State & National titles, whilst breaking records in all strokes & medley events.
Tertiary education was undertaken at the Adelaide Children’s Hospital as a Registered Nurse, followed by a move to Berri in the Riverland (South Australia) in the early 1980s, a stint at Berri Estates Winery, and then entry into Radio,
Event Management & Media Systems.
Media, Advertising & Databasing have paved a career path for Sandy over the last 40 years and provided a good background for her development of digital design skills.
Sandy has had a number of roles in various aspects of the media and advertising industries (media research, media systems, media monitoring and media sales for radio & television) along with data roles, and this has given her a sound background to support her skill sets.
Kiely Design will work with you to find solutions that target your audience, and are relevant to your business.
In the early ’80s, Sandy relocated her career from nursing in Adelaide to Radio & Media in regional South Australia, with another move in 1989 to Advertising on the East Coast. Over the ensuing 35 years, Sandy had roles (some permanent and some contractual) in…
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Radio; Regional (Riverland 5RM)
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Television;
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Regional – Channels 7, 9 & 10
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Metro – Nine Network Australia
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Digital – Nine Network Australia
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Ad Agencies; Y&R (now VMLYR) & Lintas (now MullenLoweLintasGroup)
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Monitoring; AIM Data (now Nielsen)
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Media Software;
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Harris Corporation (Australia & Asia Pacific) (now L3Harris),
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Disney TV (now Disney Networks Group Asia Pacific) &
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Prime TV (New Zealand)
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Databasing;
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SOCOG (Sydney 2000 Olympics – Opening & Closing Ceremonies),
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Australian Museum (11 x Natural History Collections) & EMu (Electronic Museum)
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Sandy is skilled in Digital Media, has advanced training in Business Objects (Business Intelligence software), and has made a natural migration to the design world in more recent years, with her target audience covering those in need of ink, a website, logo, invitation or professional distribution material, along with Digital Media & Business Development.
Although digital design takes up most of her hours, her spare time is spent in construct design, using mostly natural materials in 3D form, some of which can be seen at Artesque, whilst her other pastime is creating beautiful Hard & Soft Cover Books.
Sandy lived on Sydney’s upper & lower north Shores until 2012, when she relocated to NSW’s beautiful Mid-North Coast on a rural property at picturesque Charity Creek where she now runs an AirBnB; Charity Creek Retreat.

Sandy was on the Krambach Race Club committee until its merger in 2017, and subsequently became a Board & Life Member of the Manning Valley Race Club.
Sandy holds an honorary membership of the Blackhead Tennis Club for her help in setting up their ‘Tennis Australia‘ Court Booking system during the COVID period, and was a Committee Member of the MV Cape Don Society, part of Sea Heritage Foundation, a non-profit incorporated organisation which was founded to carry out the refurbishment and conservation of the historic Lighthouse Supply and Nav Aids Maintenance Ship 'MV Cape Don' as a part of the maritime history of Australia, in accordance with maritime heritage guidelines.
From 2024 to March 2026 Sandy collaborated with another NFP... Mid Coast Outreach Incorporated (MCOI), an organisation that provides community support and relief for the Mid Coast LGA region, through food relief, household items, clothing, counselling, referral services and a guidance service to recovery, particularly after weather events & natural disasters.
Krambach Community Hall (School of Arts Inc.) recently had a change of committee, and a revamp of their Socials, Website & Advertising avenues. Sandy currently holds the role of Honorary Secretary.
Sandy coordinates the local golf competition and calls the Krambach Community her 'home'.



































